Pet FoodThey Know We Know

There's something new about pet food advertising - now television commercials and pet food packaging proudly state 'Made with Real Beef' or 'Made with Real Chicken'. I guess that is opposite of fake beef and fake chicken. Yes, when it comes to pet food - there are many fake ingredients! Many pet owners have gotten wise to some inferior pet food ingredients, so I guess it seems the marketing wizards have had to change their strategy.

They know we know. What they are counting is, is that pet owners don't learn more. They are counting on most pet owners won't flip the bag or can of pet food over - checking to see of there is by-products or chemical preservatives in the ingredient list.

They are also counting on AAFCO and the FDA to keep the existing pet food regulations - allowing them to use fake meats and make false claims on their labels (AAFCO regulation PF7a - allows a pet food label to "include an unqualified claim, directly or indirectly"). This means that 'real beef' on the label doesn't have to mean real beef is inside the pet food. They know we know - now they are directing pet food advertising to what we want to hear - real ingredients. Our pets are more important than any pet food marketing trick or the few moments it takes to read a pet food label ingredient list. The pet food ingredient by-product and all its variations - are left over animal parts not suitable for use in human food (such as chicken feet, intestines, spleens, and worse). Don't fall for marketing tricks.

Avoid pet foods that contain fake ingredients such as by-products. Always read the ingredient list on every food or treat you give your dog or cat.

Keep your pet safe from inferior pet food visit TruthAboutPetFood.com to learn more. Make sure to sign up for the free newsletter too!